Services - Fountainhead

BRAND
COMMUNICATION

& CREATIVE STRATEGY

Iconic brands are distinguished by eloquence, personality and charisma that work together to create an everlasting impression. We craft exceptional brand communication that creates an impact, nurtures connection and boosts brand advocacy in users.

We fine tune communication of the brand to be in step with the outside world and brand strategy through courageous, passionate and aspirational storytelling. We look to uncover insightful opportunities to deliver compelling direction and remarkable outcomes.

“In order to be irreplaceable,
one must always be different.”

COCO CHANEL

CORPORATE

IDENTITY

Corporate identity is the visual DNA of your company. It’s the tangible expression of who you are, how you show up and what you stand for. A positive corporate identity provides a ‘sense of self’ and allows you to operate with confidence, build trust and gain competitive edge.

identity that is uniquely recognisable, remarkable and memorable. Through a creative process based on forward-thinking, innovation, and sensibility, we ensure that your identity is uniquely recognisable, remarkable and memorable. Your identity is a timeless work of art that demands thought, intention, innovation and commitment to create; our job is to make it a masterpiece.

“Your brand is what other people say
about you when you’re not in the room.”

JEFF BEZOS

PACKAGING

DESIGN

Packaging design is multi-faceted and requires a mindful, purposeful and holistic approach to marry the creative with the logical and legal. We treat the entire pack as a stage to showcase the brand message.

A systematic framework lays down a sturdy foundation to tell the brand and product story. More than just attractive design, we align the message with business strategy to create significance and prominence in market. In-depth research, based on consumer behaviour, current market and design trends as well as approach strategies determine the principal message of the pack design.

We assess every corner and fold of the product, from ideation to evolution and execution, and blend it with what consumers value to conceptualise superior packaging design.

“Merchandising is like theatre. The first contact with the brand is the package.”

MICHEL DUPUIS

IN-STORE &

SHOPPER JOURNEY

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

JOE CHERNOV

Understanding consumer expectation and behaviour is at the heart of our shopper marketing communication strategies.

We ask the difficult questions that provide true insight into the reality of complex and diverse retail environments. The result is carefully and strategically fashioned in-store and shopper communication that anticipates consumer needs and take the consumer on a journey to quick and intelligent buying decisions.

TRADE

COMMUNICATION

Effective communication is vital to build mutually beneficial relationships between businesses and their trade partners. It requires a consistent and strategic approach to sharing relevant and valuable information that ultimately benefit consumers. We design bespoke communication strategies and tools to bolster trade.

“The single biggest problem in communication is the illusion that it has taken place.”

GEORGE BERNARD SHAW

GET IN

TOUCH

“Help will always be given at
Hogwarts to those who ask for it.”

ALBUS DUMBLEDORE