Our Design Services

Brand Communication & Creative Strategy

Iconic brands are distinguished by eloquence, personality and charisma that work together to create an everlasting impression. We craft exceptional brand communication that creates an impact, nurtures connection and boosts brand advocacy in users.

Like a beautiful dance, a creative strategy is made up of moving parts that are fluid, flexible and variable, and designed to work together seamlessly to captivate. We fine tune communication of the brand to be in step with the outside world and brand strategy through courageous, passionate and aspirational storytelling. We look to uncover insightful opportunities to deliver compelling direction and remarkable outcomes.

COMMUNICATION STRATEGY

BRAND STRATEGY

RESEARCH & POSITIONING

NAME GENERATION

BRAND IDENTITY DEVELOPMENT

LOGO & ICON DESIGN

Corporate Identity

Corporate identity is the visual DNA of your company. It’s the tangible expression of who you are, how you show up and what you stand for.

A positive corporate identity provides a ‘sense of self’ and allows you to operate with confidence, build trust and gain a competitive edge. We create identities that are uniquely recognisable, remarkable and memorable. Through a creative process based on forward-thinking, innovation, and sensibility, we ensure that you join the conversation with integrity, authenticity and trust. Your identity is a timeless work of art that demands thought, intention, innovation and commitment; our job is to make it a masterpiece.

BRAND VISUAL IDENTITY

BRAND GUIDELINES

COMPANY PROFILE DEVELOPMENT

INTERNAL COMMUNICATION CAMPAIGNS

STATIONERY

SPACIAL DESIGN & SIGNAGE

Packaging Design

The packaging design process is multi-faceted and requires a purposeful and holistic approach that combines the creative with the logical and the legal. We treat the entire pack as a stage to showcase the brand message. We craft unique designs that communicate the brand message to engage the senses and create brand awareness.

A systematic framework lays down a sturdy foundation to communicate the brand and product story. In-depth research, based on consumer behaviour, current market, design trends and consumer research allow for a full overview of the design direction and objectives. We assess every corner and fold of the product, from concept to execution, to allow for timeless design that has a lasting impact on consumers.

CONCEPT DESIGN & ROLL OUT

MARKET ANALYSIS

NAME GENERATION

ON-SHELF COMPETITOR ANALYSIS

BARCODES GENERATION

PRODUCT PHOTOGRAPHY

TECHNICAL DESIGN SETUP

COLOUR PROOFING & TESTING

In-Store & Trade Communication

Understanding consumer expectations and behaviour is at the heart of our shopper marketing communication strategies. We ask the difficult questions that provide insight into the reality of complex and diverse retail environments.

The result is strategically fashioned in-store and shopper communication that anticipate the consumer needs and take the consumer on a journey to an informed purchase. Effective communication is vital to build mutually beneficial relationships between businesses and their trade partners. We work with teams like ZaPop, Primedia and Adsend to create consumer-orientated campaigns.

POINT OF SALE design

ADVERTORIAL DESIGN

TRADE COMMUNICATION ELEMENTS

PROMOTIONAL DESIGN

3D Motion Graphics

High-quality product renders and motion graphics are a nifty way to showcase brands. We use the best available software to create captivating 3D renders for print and animation.

They’re a great way to express important ideas, create awareness, and call prospective customers to action. Motion graphics often strike the perfect balance between overproduced videos and static content. They are short yet communicate the message effectively to inform and entertain and often motivate the viewer to share with a wider audience.

PACKAGING VISUALISATION

MODELLING & RENDERING

SHORT CLIPS & GIF’S

INFOGRAPHIC DESIGN

Web/Digital Design

Online brand communication like websites and social media is changing the world. It’s the rocket fuel in a marketing strategy, whether B2B or B2C.

Fountainhead makes use of carefully crafted design and technically sound development to create exceptional online brand communication. We create meaningful websites and tailored online campaigns to boost brand reputation, awareness and sales. Every element is strategically aligned and decisions are reviewed based on monthly analytics to ensure the project achieves it’s desired outcomes. We partner with the best in the industry to give our clients the best possible results.

RESPONSIVE WEBSITE DESIGN

CREATION OF DIGITAL ASSETS

CONTENT MANAGEMENT SYSTEMS

SOCIAL MEDIA DESIGN

EMAILER & POST DESIGN

E-BOOK / E-BROCHURE DESIGN

QR CODE CAMPAIGN DESIGN

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