In 2019 Fountainhead developed a new strategic brand positioning, creative identity and packaging for Woodstock Gin Co.’s range of four remarkable gins. Inspired by the streets and spirit of Woodstock in Cape Town (and other places around the world like it) we harnessed its grit, energy, beauty and most importantly its stories to create a brand that is the SPIRIT OF THE STREETS DISTILLED FOR THE WORLD.
The Woodstock Gin Co. Distillery and tasting room in Albert Road, Woodstock is the physical embodiment of the brand and the stories it stands for. Working closely with interior designers, lifestyle photographers and architects, Fountainhead oversaw and guided the creative articulation of the Woodstock Gin Co. identity within the space to create a unique, relevant and welcoming experience.