NEW PACKAGING RANGE
In order to reflect Royco’s new brand positioning, Fountainhead Design was tasked with creating a strong Masterbrand identity on pack and rolling that out across all SKUs whilst ensuring clear distinction between their ranges.
MASTERBRAND
We retained the brands’ iconic red identity and heritage, applied a new creative direction to the appetite appeal on pack and created an overall design that ensured distinctiveness on shelf and one which would facilitate consumers navigation across the ranges.
