BOKOMO OTEES CEREAL
Cereal Snacking is an emerging trend where consumers are adopting dry cereal into their snacking repertoire. Taking this trend seriously but still remaining loyal to the PLAYFUL GOODNESS essence of OTEES, we went on a FUN FILLED STRATEGIC QUEST TO MOVE OTEES “BEYOND THE BOWL” through a total revamp of the OTEES identity and packaging.
BEYOND THE BOWL
To move OTEES “Beyond the Bowl”, we removed the gravitational pull of milk from the cereal equation and injected new life and love into the OTEES brand.
