ABOUT US

WE ARE A SMALL DESIGN
AGENCY WITH A BIG HEART

 

OUR STORY:

Fountainhead is an independent design agency, founded in 1995 and managed by Gee van Veijeren and Robert Sertic. Gee is in charge of Business and Creative Strategy side whilst Robert heads the Finished Art and Production departments.

Our senior team of designers and account directors translates business ideas into high impact design solutions across multiple platforms. All our creative ideas create magic in anything from prestige packaging to in–store point–of–sale, from trade communication to shopper marketing and activation.

GEE VAN VEIJEREN

STRATEGY & BUSINESS DIRECTOR

Born and raised in Pretoria, Gee started his career twenty–five years ago at Ogilvy in Johannesburg.

In 1995, Gee founded Fountainhead Design in Cape Town, establishing relationships with blue–chip clients across diverse categories

  • FMCG (Unilever, Parmalat, Kellogg's, McCain)
  • Pharmaceutical & Cosmetic (Johnson & Johnson, Beiersdorf, Kimberly Clarke),
  • Hospitality (Taj, Kempinsky),
  • And a more than 20–year long ongoing relationship with British American Tobacco that took him to Amsterdam in 2009 as:
    • Executive Creative Director: Benelux – British American Tobacco & new business development.
    • Regional Creative Director: British American Tobacco Western Europe: Netherlands, Belgium, Luxemburg, Nordics, Baltics, Romania, Switzerland.
    • Creative Director: Global – British American Tobacco.
    • New business Development

Responsible for Creative leadership and growth of British American Tobacco Global Drive Brands in Western Europe in the bright and dark markets.

Brand Custodian: Responsible for steering Brand Expression in Western Europe, evolving from a brand–centric to a consumer–centric way of marketing. This also included development and implementation of integrated Shopper Marketing campaigns.

Brand Ideation, Activation and Implementation: From Global Manifesto's and Toolkits to End Market execution.

After a few happy years cycling to work along the Amsterdam canals, Gee returned to South Africa in 2013 to lead creative strategy and new business acquisition and development for Fountainhead.

ROBERT SERTIC

TECHNICAL DIRECTOR

Robert grew up in Croatia where his passion to discover 'how things work' led him to study Mechanical Engineering. Moving to South Africa inspired a career change, leading Robert to graduate in Graphic Design.

Robert began his career at Lindsay Smithers FCB in Cape Town, after which he co–founded Fountainhead together with Gee van Veijeren in 1995.

As technical director, Robert continues to pursue his passion of matching strong ideas with meticulous execution. Inspired by smart design, Robert's approach is pragmatic and solution–focused. With an inherent belief that all problems can be solved by applying sound logic, his detail–oriented approach ensures that the studio's work is flawlessly executed, from design through to production.

 

OUR PEOPLE:

GEE

GEE V VEIJEREN

STRATEGY & BUSINESS DIRECTOR

& I LOVE Training
ROBERT

ROBERT SERTIC

TECHNICAL DIRECTOR

& I LOVE Golf
Daniel

Daniel van Dierman

ACCOUNT DIRECTOR

Gather ye rosebuds while ye may, Old Time is still a-flying, and this same flower that smiles to-day, Tomorrow will be dying.

& I LOVE Surfing
Stacey

Siyasanga Denga

ACCOUNT / PRODUCTION EXECUTIVE

I'm passionate about commerce. A lover of music, art and all things creative!

& I LOVE Singing
Neil

Neil Arnott

STRATEGIST & ACCOUNT DIRECTOR

Many frequent flyer miles, stamps in the passport – and global influences for the next strategy at hand!

& I LOVE Travelling
Adriana

Adriana Wooldridge

ACCOUNT MANAGER JHB

Happiness is the key to success. Love what you do & you'll be successful.

& I LOVE Stationery
Dewald

Dewald van Zyl

CREATIVE DIRECTOR

I'm a conceptual designer with 14 years of experience (& a few grey hairs to prove it) Without sounding cliché... I like solving problems in a creative way.

& I LOVE Cooking
Meghann

Meghann Longmoor

FINISHED ARTIST

Be a Pineapple! Stand tall, wear a crown and be sweet on the inside.

& I LOVE Cats
Raisa

Raisa Meiswinkel

DESIGNER

At work I'm a publication designer, outside I love adventure and inside I love people

& I LOVE Climbing
Joanne

Joanne Flanigan

SENIOR DESIGNER

I love what I do! I just HAD to live a life of creativity to make the world just a little prettier than it already is!

& I LOVE Whiskey
Riekus

Riekus Raaths

DESIGNER

If you do what you love, you'll never work a day in your life.

& I LOVE Photography
Warren

Warren Williamson

FINISHED ARTIST

It's good to be efficient and dedicated, but sometimes it's good to be a bit cooked in the head as well.

& I LOVE Music
Ingrid

Ingrid Pearce

SENIOR DESIGNER

Creative by day, self-proclaimed foodie by night, capturing moments with words and pictures.

& I LOVE Cows
Chanmari

Chanmari Coetzee

DESIGNER

Arty farty Afrikaans, and sometimes I drive through the hood blasting an audiobook.

& I LOVE Wine
Nadia

Nadia Harmse

DESIGNER

"Nothing is impossible... the word itself says I'm possible!"

& I LOVE Music
Malou

Malou van der Vegt

DESIGNER / INTERN

I'm a foodie: I shop for ingredients and products that are tasty & innovative and I love to photograph mouth-watering recipes.

& I LOVE Food
Janine

Janine Joseph

FINANCE & OPERATIONS

Make the most of everyday, from a tiny spark may burst a mighty flame...

& I LOVE Baking
Muniba

Muniba Jacobs

FINANCIAL MANAGER

I have a big capacity for kindness, a true desire to do well in the world and I love to connect with people!

& I LOVE Reading
Lucinda

Lucinda Smith

RECEPTIONIST

I love people, I have a soft spot for the needy and my motto in life is "Treat people the way you would like to be treated".

& I LOVE God
Andrea

Andrea Magqwashe

OFFICE CARETAKER

I love what I do! My favourite thing is to make people feel happy to enjoy their work.

& I LOVE Children

Photography by Francois Pistorius www.francoispistorius.com

 

OUR CLIENTS

Our Clients